The Woofi Story
How It All Began
The story of Woofi began in 2018 when our founder, Emma Wilson, was searching for the perfect gift for her niece's birthday. Unable to find a puppy toy with the perfect balance of cuteness, quality, and character, Emma decided to create her own.
Drawing inspiration from her childhood golden retriever, she designed the first Woofi prototype with its now-iconic paw print collar. Her niece fell in love with Woofi instantly, and soon friends and family were requesting their own.
Growing the Pack
What started as a heartfelt gift soon blossomed into the Woofi Company. Today, our team of dedicated designers and craftspeople work together to bring Woofi to homes around the world, spreading joy one puppy at a time.
We remain committed to our core values of quality, creativity, and spreading happiness through our loveable companion.